GianninaPanfichi

Director · Filmmaker
Director — Music Video · Film · Commercial Selected clients — Rebecca & Fiona · Lines · Principe Valiente · Pau
Advertising Branding Music videos Digital Press Vibes Gia ExMachina
Selected work

Advertising

Commercial Still from UEFA Champions League — Symphony

Symphony

UEFA Champions League · 1:05
Commercial Still from Daniel Wellington commercial

Daniel Wellington

Commercial · 1:01
Commercial Still from NU — Sayan Isaksson commercial

NU

Sayan Isaksson · 0:44
Commercial Still from Time Bar commercial

Time Bar

Kornél Kovács & Rebecca & Fiona · Commercial · 0:30
Commercial Still from Idrottsgalan campaign for Viasat

Idrottsgalan

Viasat · 0:40
Commercial Still from Linköpings universitet commercial

Linköpings universitet

Commercial · 0:30
Commercial Still from Reyn commercial for Amuse

Reyn

Amuse · 0:15
Commercial Still from OAS commercial

OAS

Commercial · 0:37
Commercial Still from Handbolls-VM campaign for Viaplay

Handbolls-VM

Viaplay · 2019 · 0:30
Brand & digital

Identity work

A full identity — and the content system that runs on it.

“Sveriges innovativaste säljpartner.”iSales · sales innovation, Sweden

A brand that had to hold up in a boardroom and on a phone screen. I built the identity from the ground up — the ISALES wordmark, the IS monogram, colour and art direction — and carried it into the room itself, from lit signage to the office wall. Then I produced the content that runs on it: campaign films, talking-head series, behind-the-scenes and post templates for Instagram and TikTok, plus the design of the website.

  • Brand identity
  • Logotype
  • Monogram
  • Art direction
  • Signage
  • Social media
  • Reels
  • Web design
isales.se
0:10 The iSales monogram as a neon sign above water

Monogram

0:14 Still from the iSales campaign “Sveriges innovativaste säljpartner”

Sveriges innovativaste säljpartner

0:12 Still from the iSales campaign “Provision utan tak”

Provision utan tak

0:22 Still from the iSales campaign “Vi lär dig allt”

Vi lär dig allt

0:26 Still from the iSales campaign “Lär dig manuset i sömnen”

Lär dig manuset i sömnen

0:21 Still from the iSales campaign “Ditt bästa vapen?”

Ditt bästa vapen?

0:26 Still from the iSales campaign “Res dig upp. Le när du ringer”

Res dig upp. Le när du ringer

0:45 Still from the iSales campaign “Man lämnar inte säljgolvet”

Man lämnar inte säljgolvet

0:09 Still from the iSales campaign “Behind the scenes”

Behind the scenes

0:10 Still from the iSales campaign “Kontoret”

Kontoret

0:11 Still from the iSales campaign “Porträtt”

Porträtt

0:12 Still from the iSales campaign “Vibe”

Vibe

Selected work

Music videos

Narrative-driven music films, each built around a single source of colour and light.

Music Video Still from Champagne Promises

Champagne Promises

Rebecca & Fiona · 2020 · 3:36
Music Video Still from Porcelain

Porcelain

Principe Valiente · 2021 · 4:36
Music Video Still from You

You

Lines · 2018 · 3:36
Music Video Still from Summer Rain

Summer Rain

Pau · 2024 · 3:53
Music Video Still from Lockdown

Lockdown

Lines · 2018 · 3:35
Music Video Still from NON

NON

Lizette Lizette · 2019 · 3:22
Selected work

Digital

Vertical cuts, teasers and behind-the-scenes — made to stop the scroll.

Still from the You knives vertical cut 0:13

Knives

Lines · Vertical cut
Still from teaser story cut 0:15

Teaser

Story cut
Still from the Lockdown trailer 0:15

Lockdown

Lines · Trailer
Still from Pink Haze teaser 0:12

Pink Haze

Teaser
Still from Adam 0:10

Adam

Portrait
Still from Sober jewellery film 0:13

Sober

Jewellery · Social
Still from Dajana story cut 0:16

Dajana

Story cut
Still from EEVA teaser 0:11

EEVA

Teaser
Still from EEVA story cut 0:30

EEVA

Story cut
Still from Felin director's breakdown 0:38

Felin

Director's breakdown
Still from Witchspire coven reveal 0:36

The Nightscribes

Witchspire · Coven reveal
Still from Kill Me Again 0:32

Kill Me Again

Vertical short
Still from The Ick Stick 0:20

The Ick Stick

Social
Still from Unfamiliar Faces 0:19

Unfamiliar Faces

Social
Still from If You Like 0:14

If You Like…

Witchspire · Social
Still from All About the Money 0:14

All About the Money

Social
Behind the scenes on Felin 0:09

Felin

Behind the scenes
Still from Fan va nice 0:06

Fan va nice

Social
Still from Flying 0:03

Flying

Loop
Approach
I direct for the moment before someone speaks.
— Director's statement
Filmography

Full credits

2020Champagne Promises / Rebecca & FionaDirectorMusic Video
2021Porcelain / Principe ValienteDirectorMusic Video
2018You / LinesDirectorMusic Video
2024Summer Rain / PauDirectorMusic Video
2018Lockdown / LinesDirectorMusic Video
2019NON / Lizette LizetteDirectorMusic Video
2025Symphony / UEFA Champions LeagueDirectorCommercial
2024Daniel WellingtonDirectorCommercial
2023NU / Sayan IsakssonDirectorCommercial
2024Time Bar / Kornél Kovács & Rebecca & FionaDirectorCommercial
2025Idrottsgalan / ViasatDirectorCommercial
2025Linköpings universitetDirectorCommercial
2024Reyn / AmuseDirectorCommercial
2019Handbolls-VM / ViaplayDirectorCommercial
2024OASDirectorCommercial
About

A director working across music video and film — drawn to intimate stories shaped by colour, restraint, and a single source of light.

Press

In the spotlight

TV TV feature about the Miss Gendered music video

Miss Gendered

Lizette Lizette · TV feature
TV4 TV4 Nyhetsmorgon featuring the NON music video

NON

TV4 Nyhetsmorgon · TV feature
Awarded Still from REIN — Reincarnated

Reincarnated

REIN · Music video
“Set in a post-apocalyptic, dystopian world… guaranteed to please any hardcore Blade Runner fan.”
— KALTBLUT Magazine, premiere of REIN's “Reincarnated”
“Awarded as one of the best synth pop music videos of 2021.”
— Electrozombies, on REIN's “Reincarnated”
“One of Sweden's hottest upcoming directors… her trademark is building surreal worlds where the set, styling, and subjects come together as a rhythmic whole.”
— Automatic Content
“Principe Valiente return with their beautiful and oceanic video for ‘Porcelain’… spellbinding, transporting the listener to a magical place and time.”
— Post-Punk.com, on “Porcelain”
“LINES push love to the edge in ‘You’… the message of the song cannot be hidden under the rich production and pulsing beat.”
— Billboard, exclusive premiere of “You”
“Subjects crying before they continue on, dancing and smiling through their tears — what depression looks like.”
— PAPER Magazine, premiere of “Lockdown”
“This new LINES song is essential winter pop.”
— The FADER, on “Lockdown”
Stills from the Sober Up music video
“The video got 18,000 views in just one week… a very sexy music video based around a walk of shame, with events at a fetish club flashing through the camera lens.”
— Press release, on Lizette Lizette's “Sober Up”
Selected clients
Viasat 300 Entertainment Amuse Stella McCartney RECORD UNION Synsam iSales Linköpings universitet FOLKET